There are many factors that go into the running of a successful blog. Without a doubt, the quality of the blog content and its popularity are important factors. Be that as it may, the marketing campaign is another major consideration. If you do not market the blog properly, its reach will be severely limited. It will become harder to increase your readership as well.
Your can use club flyers to help you out as they are cheap and, yet, effective. All you need is a good design, an interesting marketing message and a way to distribute it. That will be enough to get people to notice your blog. Additionally, you can increase the effectiveness of your flyer campaigns by improving the design. Here are a few easy and simple tips to help you get started.
Check the Color Mode
You will certainly be using a full color scheme while printing VIP flyers. While doing so, you must make sure that you have used the correct color mode. When designing flyers in a computer, the color mode used by default is RGB which works for digital displays. However, printing involves the use of CMYK mode.
If you fail to convert the design of your flyer from the RGB mode to the CMYK mode before printing, they will end up having a difference in colors. This can ruin the attractiveness of the design and will not be as impressive. Therefore, make sure that the color mode conversion has been done before printing.
Colored Text Should be Optional
It is easy to think that a flyer will be more attractive when you color your text. However, that is not always a good option. Printing presses are not always capable of rendering the colors accurately for text due to their small size. Smaller the size of the text, the harder it is to inject the colors.
Instead, use basic colors for the text. Headlines and calls to action should not pose a problem, however, due to their larger size. If you want to use color for the other pieces of text, increase their sizes.
The Text Must Be Placed Properly Over the Graphics
It is crucial that you maintain the readability of the text when you are placing it over graphics. This means that the colors of the text should contrast that of the graphics being placed underneath. An improper choice of color can cause the inks to merge during the printing process. This renders both, the images and the text, incomprehensible.
Make use of bleeds
In order to make your flyers really effective, you should consider using bleeds. In this printing technique, the design is extended to the very edges of the flyer. In other words, there are not visible borders in such a flyer. Sometimes, the flyers are not trimmed properly in the edges. This is easily noticeable if there is a border. With bleeds, you will not notice if the design has been shifted from its correct position while printing.
These simple tips should help you get started on ensuring good results for your flyer marketing campaigns.