Suppose you got into an untidy hotel toilet, you are disgruntled but decide to take care of business anyway. Then, just when you sit on the bowl, your eyes pick a caption affixed tothe wall right in front of you. The message?
“Please donot flush your dreams, hopes or friends. You’ll need them even after use.”
What would your opinion be about the hotel? They delayed to clean the lavatories, or failed in their tidiness standards. But with this message, your attitude towards them instantly changes and you begin to appreciate their thoughtfulness. You may even judge them as being compassionate.
I have found myself in that kind of scenario. And after hearing a few of my friend’stalk of similar experiences, it turns out that life coaching is taking a different shape and completely redefining customer experience in 2015.
We may understand life coaching as thecooperation between a coach and a client. The coach normally places the focus upon the client and helps them out in discovering their strengths which may be hidden. The coach also inspires the client to feel better about themselves.
All these new trends observed in 2015 are forms of life coaching. Companies are integrating the service as a free addition to what they sell to their clients. As a result, the uniqueness with which clients interact with this service impact on them variously. Let’s have a look.
- Customer identifies with the product
Take the example of the hotel. You sell accommodation and food perhaps. Then a client dislikes the lavatories. Yet the service you have added them in there makes them change their opinion regarding the lavatories. They begin to look for possible reasons to overlook the failure on your part. Reason being: they want to identify with your hotel by all means. The genesis of all this is in the show on interest you bestow when you address them in the caption. Dealing with customers as individuals makes them identify with you and eventually with your product or service regardless of its weaknesses.
- You appeal to feelings
It is ordinarily noted that arguing with the heart may always compromise logic. It is a reality. And it works well for business. In 2015, this reality is perfectly being actualized through the life coaching messages. Customers are humans with feelings and tend to seek out companies that are sensitive to their feelings. Keen businesses are already making good use of the idea. Some businesses have gone a step further to open a life coaching merchant account. This is a service currently being offered by EMB.
Whether to call this a strategy or just a new trend in the business platform is debatable. Its effectiveness in influencing customer relations, however, is undoubted. Just about every business stands to gain from such efforts in the practice of business.