Outdoor advertising can mean your brand logo, design, storefront or your print marketing tactics. How does one effectively promote their brand using these tools? Your sign is big and bright, but is enough or too much? In this article, we’ll talk about outdoor advertising and its effectiveness.
How to create affect outdoor advertising
When it comes to outdoor advertising, you want to grab the attention of the passerby party. While the main tip is to keep it simple, it’s important that you also use readable fonts but contrasting colors. This will help grab the attention of the person and they’ll remember your ad more.
Generally, people passing by will have 4-5 seconds to see your ad (in billboard form) and to understand the ad entirely. When you’re using paragraphs of information and an uneasily registered message, you have already failed.
Studies show that advertisements that use high contrasting colors to grab the attention of people will show a 38% improvement for outdoor advertisements. While high contrasting colors will grab attention, it’s also important to make sure these bright colors and dark colors are readable against each other. This is why it’s crucial to find a readable font. Designing may seem simple from the outside, but inserting yourself into design mode to try and find the most affective and not already done design is the hardest.
If you’re advertising on a digital billboard, it’s also important to create a design that will work for digital. While vinyl is fantastic for white colors as a backdrop, this won’t work the same for digital. For digital, avoid a white background completely as it can appear blah, bland and muddy.
Why this is much design important if they are barely going to see it?
Depending on how long the advertisement is there, these things matter. Simply plastering your logo won’t get the attention of anyone and using imagery and eye-catching tactics will remind them of that landmark. In this advertisement, you should show your services in an effective way without having to write it entirely. Short, sweet, simple and using images that will register in someone’s head in 3-5 seconds means that your advertisement is successful.
When it comes to readable fonts, it’s important not to have all capitalized letters or all lower case. When they’re all bigger, it can seem like the brand is yelling and people may see through this. If you combine both lower cased and upper case, the advertising will be much more effective and readable in a quick period of time.
When you create the perfect advertisement and test its ability to show the message within 3-5 seconds, you create an impactful campaign that has a potential to reach thousands and maybe even millions of people for your brand. Image is everything as it’s what helps bring customers in for your service. The quality of your outdoor advertisement should be just as high quality as the product or service you’re offering.